PPC, or pay-per-click, is an advertising model that involves paying a fee each time one of your ads is clicked. The fee is usually based on a bidding system, meaning that users compete against each other for higher positions in the search engine results pages (SERPs). PPC is generally used to promote products or services on search engines.
When a user searches for something on a search engine, the engine pulls up a list of relevant results. The top-ranking results are typically the ones that will be clicked on first, and this is where PPC comes in. With PPC in Delray Beach, you can bid on relevant keywords that will help your ad appear higher in the SERP rankings. The higher your bid, the higher your ad will appear in the search results.
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When someone clicks on your ad, they are taken to your website or landing page, and you are charged a fee for the click. This fee varies depending on the keyword you are bidding on and the competition for the keyword. The cost-per-click (CPC) is determined by the bidding system, and you are only charged when someone clicks on your ad.
Overall, PPC is a great way to increase visibility for your business and boost your online presence. In addition to being cost-effective, it is also a great way to reach your target audience and build brand awareness.