Social Media and Content Marketing for Health Professionals

Social media will be an important component to any business’s marketing strategy, therefore it was not unexpected that an episode of the live show for Podiatry practitioners, PodCHatLive did devote the issue to social media for podiatry clinics. PodChatLive is a regular live stream on Facebook that is hosted by Craig Payne from Australia and also Ian Griffiths in England. They have a different guest on for every show and go over a wide range of issues, giving an answer to questions which can be posted in the Facebook stream. In the finish of the live, the recorded version is published to YouTube as well as the audio versions published as a podcast.

With the show on social media, Craig and Ian had a chat with Jill Woods and they outlined why Podiatrists generally see advertising and marketing being a dirty word, and Jill offered some really good facts about the way you could re-frame this and then use it for the benefit of the podiatry profession. Additionally they discussed the pros and cons of social media and talked about a number of the different social media sites available and the way to make use of them, and ultimately how they may be utilized for good by every one. There was additionally a conversation on how the professional/governing organisations might or ought to take advantage of social media. Jill Woods first worked in marketing in 1988, well before the internet came into existence and before she had ever heard the phrase podiatry. Since that time Jill has worked in several marketing specific roles and also trained as a podiatrist prior to being employed as an associate in a podiatry clinic and then operating her own private clinic. Jill has widely lectured on and about podiatry. She has since gained a Masters in adult training & education and began 5 different offline and online businesses so as to find something which may complement her nomadic lifestyle being a armed forces better half.