When you start to learn SEO, one of the words you will hear often is backlinks or incoming links. Yes, backlinks play an important role in SEO and ranking especially when it comes to Google.
Search engines consider these backlinks as votes for your site and contents which will eventually improve your site's ranking in the search results page. Backlinks are not so easy to get, but the local SEO experts will help you enjoy a higher level of Google trust.
Image Source: Google
Backlinks are basically votes from other websites. These links mean this content is valuable, useful and credible. So, the more the votes you get, the higher your site will front in the search engines. Though Google has made thousands of changes to the algorithm since then, backlinks remain a key ranking signal.
Things have changed since early 2000, and it's no longer a number game, but it is now more of a quality game. A website that has more quality backlinks will get better rankings.
SEO Consultants have the primary responsibility of looking into various optimization techniques. SEO consultants are familiar with various optimization strategies that would work out for small businesses & increase their revenue. Therefore, SEO Consultants take up each strategy one by one and give attention to all of the strategies.