You could end up spending endless resources on marketing, but not getting repeat business from existing customers or their assistance in promoting your company to new customers.
Successful mini business marketing depends a great deal on having good relationships with your business customers. Happy customers are likely to return to your business again and again and recommend your business to others in their field or industry.
Maintain contact with customers
Great customer relationships take time and consistent effort to maintain. It is a good idea to remain in contact with your customers (although not to the point where it annoys them).
Regular contact with you will help keep your business at the forefront of their minds, and it could give them a nudge if they have been thinking about purchasing your product or service.
Offer free upgrades
If you run a subscription service, consider offering your current customers a limited-time free trial of a premium service. Once they get used to using the more expensive service, they might decide they don't want to go back.
Offer great customer service
Keep your current customers happy by providing the highest possible level of service, and making sure you meet or exceed their expectations. If you receive negative feedback or complaints about your business, it is best to deal with them quickly rather than avoiding them.
When it comes to your small business marketing, don't underestimate the importance of good customer service. Look after your current customers and they will remain loyal to your brand, and even help you bring in more business in the future.